of the Coca-Cola vending machine
The Coca-Cola vending machine has earned a coveted position in American pop culture. Since 1929, when the first cooler standing on rickety legs offered a bottled Coke for a nickel, the Coca-Cola embossed red machine has been a mainstay in virtually every gas station, supermarket, public building and deserted outpost. Today, vintage Coke machines are serviced and sold to collectors for top dollar.
The red-and-white Coca-Cola vending machine remains today as perhaps the most recognisable vending machine worldwide. Current models display the entire selection of drinks through a glass window. The slim, vertical windowed door is mostly a relic of the past. Businesses that lease these machines stock competing soft drinks in the Coke machine, but are under contract to stock a minimum number of Coca-Cola products.